client_impact

Case 2 (SME-licensing)

– CHALLENGE: After encountering a problem in the healthcare industry, a single inventor came up with a solution that allows for fail-safe handling. Patent application was filed and a prototype was developed. By having a fail-safe solution, the small medtech company had to face several global giants in the industry. For some of these, the invention could replace existing solutions and for others it could be a complement to existing solutions. The small company needed to partner with someone to be better positioned in the negotiations with medtech giants.

– WHAT WE DID: Awa IPro participated in the strategic discussions and decisions regarding who to contact and not. We participated in all discussions regarding technical, legal and commercial matters together with client. We participated in the deal negotiations and in the finalisation of the deal.

– VALUE DELIVERY: The client entered into a long-term licensee agreement which, if handled according to plan, will make the client economically independent.

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