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Case 3 (SME – patent sale)

– CHALLENGE: Small consumer electronics company invented new earphones. The earphones are technically advanced with several sensors capable of measuring the health condition of a person while still being comfortable to wear. The earphone industry is fragmented with many active companies but only a few being “hot” on the market and only for a window of six months before next earphone design takes over.

– WHAT WE DID: We packaged a technology offer and contacted more the 100 earphone companies around the world. Several discussions were held with a majority of the earphone companies, trying to hype and present our clients’ earphones as the next big thing.

– VALUE DELIVERY: The patent and design were sold to one of the largest IT companies in the world.

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