Case 6 (Valuation of trademark)

– CHALLENGE: A company within the food industry had been growing fast within their segment with increased market presence and recognition. The company had been working extensively with branding their products through various campaigns. Due to the rapid growth of the company, the client felt a need to value their trademark and try to put its value on the balance sheet.

– WHAT WE DID: We did a thorough asssesment of the products in relation to competing products and the market segment in which they were active. We analysed business plans, strategic documents and other company information and valued the trademark.

– VALUE DELIVERY: The client could see an incresed value on their balance sheet.

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